One of the most exciting parts of business is the pre-launch phase. In this creative space, it can also be difficult to come up with ideas for branding. Here are some tips for branding your business and I hope they help inspire you to create something unique and beautiful as you are.
Woo Your Customers
Customers expect to be treated well and we all love to be seen as individuals. As you think about your new business, explore ideas about how you can make working with you a delightful experience. How do you want your customers to feel? Create a keyword list for how you want to delight and woo your customers and then use those words as search terms for your visual elements.
Stand For Something
Customers are more likely to do business with companies that support causes they agree with. At the early stages of business, it’s hard to support a charity financially, but you can always share about organizations or initiatives your company supports on your social media or website. For instance, if you create a physical product, perhaps you use eco-friendly packaging. Be sure to share this with your customers!
Hone In On Your Ideal Customer
As you create branding for your business, it’s important to research who they are. One of the best ways to do this is to search for similar businesses online. Then look at their customers – social media is a huge help in this. What do their customers want? What are their lives like? You don’t want to copy other businesses, of course, but it will give you a good idea of what your target audience is shopping for.
Create Branding With Color In Mind
Consider what colors may support this experience and tap into color theory to choose colors that support your goals and help your customers feel seen. Red conveys courage and is visually stimulating. Orange is a friendly, bright, confident color that makes your customers feel happy. If you want to provide warmth and positivity to your customers, use yellow in your branding. Green conveys growth and health, while blue comes across as trustworthy and dependable. Purple is the color of creativity and imagination, while black is perceived as bold and prestigious.
Make It Easy
Finally, no matter what you sell, make it easy for people to understand your offering and make signing up as easy as possible. The best way to do this is to be incredibly clear in your messaging and visuals. The ISS library has thousands of stock photos for spiritual businesses, but if you’re looking to take your brand to the next level, custom stock photos can elevate your brand in a new way.
The photos featured in this blog are from the shoot I completed for Kristin Richards of Girlboss Designer. She wanted custom stock photos that were modern, spiritual, and creative with a bohemian and coastal vibe. I also worked in the elements of world travel and design into her photos to reflect her unique brand.
If you’re ready to take your brand to the next level with custom stock photos, I offer a variety of options to suit your business. Learn more here and be sure to explore some of the previous photos shoots. May they inspire you!