In today’s digital world, authenticity is queen. But have you ever worried about sharing a tad too much online? We’ve all been there. There’s a fine line between genuine vulnerability and that cringe-worthy TMI moment. This post will help you be authentic while also prioritizing SEO, increasing cohesion, and partnering with others to help you get your business seen by more of your ideal clients.
1. Be Authentic without TMI
We often hear about being vulnerable and authentic online, but where’s the line between authenticity and too much information? To avoid those cringe-worthy TMI moments, ask yourself a couple of questions before posting:
- Does this story/authentic share serve my clients in some way?
- Is this a share with a solution or positive outcome attached to it?
If the answer to both is “yes,” then share it. If not, it’s best to skip the story or shift it to ensure it serves the audience and includes a positive ending.
Remember, someone following you on social media doesn’t mean they get an all-access pass to your life. You can be vulnerable without sharing every little tidbit of your life with everyone.
2. Prioritize SEO
Search Engine Optimization (SEO for short) is essential to increasing your online visibility and getting your business seen. Understanding what keywords your ideal clients search for is as important as including them in marketing. Use Google’s predictive text to help you find search terms. For instance, if you type “photography” into the search bar, Google will suggest the most relevant phrases attached to the word, including location, tips, and beyond.
Use keywords and key phrases in your copy on your website, blogs, and social media. Search engines now index social media captions, so make sure you’re including SEO keywords where possible.
3. Encourage Reviews
Reviews help boost your business’s visibility by showing search engines – and humans! – that you’re an honest company and offering real services. For instance, the more reviews you have on Google, the more likely Google is to recommend your business. You can also repurpose these as screenshots to share on social media, your site, or newsletters.
4. Create Cohesion
Creating a cohesive, recognizable brand is another great way to get more eyes on your marketing. When people know a post is coming from you, they’re more likely to stop scrolling and engage with the content. ISS is an excellent resource for helping you create consistency and cohesion across all of your content. Simply use a couple of your brand colors and search for them on the website. Or, use your brand’s mission or vision statement to help you search for collections that represent those values.
5. Collaborate with Others
Whether you bring on affiliates or establish brand partnerships with other business owners or influencers, collaboration is a key to unlocking doors and increasing your visibility online. As your business becomes better known – and you show that other people trust you through these collaborations – you’ll gain the trust and visibility from others that you crave.
