Doesn’t it seem like more and more people are sharing their work online? Sometimes, it’s a challenge to stand out from others who do the same thing we do. For instance, if you’re a coach, you may wonder how to differentiate yourself from the other coaches online. However, by showcasing your authenticity and genuinely connecting with your audience, you can differentiate yourself and appeal to the right clients.
Share Your Story
One way to stand out is to share your personal spiritual journey and story. Opening up about who you are, what led you to this work, and how it has impacted your life allows you to form a deeper connection with your audience. After all, no one’s story is going to be like yours.
As you share your story, be sure to share insights, experiences, and perspectives that shaped your beliefs and approach to your business. People like to work with people they like. Your customers want to get to know the real you.
Show a Little Vulnerability
Trust that you’ll be safe while also being a little vulnerable online. This does not mean you must share every little detail of your personal life with people or cry on camera. However, admitting the struggles or challenges you’ve faced in your spiritual development makes you more relatable. And these stories are even more beneficial if you can weave in tips and ways you help your clients overcome similar challenges. Sharing wisdom gained from difficult experiences shows authenticity and helps you stand out from others in your industry.
Provide Value
Make sure you’re striking a balance between providing value through education and promoting your work. For example, you can offer guided meditations, spiritual techniques, rituals, or exercises they can use in their own lives. Show you care about their growth and fulfillment, not just making sales.
At the same time, make sure you are regularly making offers. Your business should support you in all ways, including financially, so make sure your audience knows how to work with you. One of the best ways to strike a balance between the two is to include soulful stock imagery, as we offer here at ISS. Even sales posts feel like the service they truly are with the right visual branding.
Help Your Audience Feel Seen
Respond promptly and thoughtfully when interacting on social media, in email newsletters, or on your website. Make sure that your audience and potential clients know you’re the one receiving and responding to messages. It can be tempting to outsource communication to bots or assistants; however, the personal touch builds rapport and could be the difference between them choosing to work with you or another service provider.
Embody Your Work
Finally, by living your truth and values in your business practices, you’ll build trust that sets you apart from others offering similar services. Ensure your products and services align with your spiritual philosophy. Operate with integrity and compassion, and you’ll develop meaningful relationships online.
By embracing your authentic self and genuinely connecting with your community, you can thrive in the digital sphere. Focus on service over self-promotion, offers over hard sells. The right followers – and clients – will be drawn to you.
