Stock photos are incredibly useful in your business; however, a poor-quality photo or one with a cheesy vibe will turn your audiences off before they can learn more about your business. So I thought I’d share some tips on how to use stock photos in your business, including a list of places that are perfect for these images!
Choose Professional Photos
First and foremost, it’s essential to choose stock photos with excellent quality. The Inspired Stock Shop images are high-resolution and ready for any online or print use, so our library is a wonderful place to start!
If you’ve ever seen a social media feed with grainy or poorly-lit photos, you know how it feels to experience poor-quality images as an outside viewer.
Be sure to select photos that represent your brand vibe well. While there are plenty of images in the ISS library, not all of them will be well-suited for your unique business or niche. Use the search feature to search keywords or the color filter to begin your search.
Then, make sure the stock photos you love also represent your brand’s message. The result is a beautiful collection of images for any business purpose!
Make Creative Edits
Whether you love Photoshop, Canva, or Lightroom Presets, explore your own creativity by making edits to your favorite stock photos. You can shift the colors, flip the photos on their side, or make them look more editorial – as if they were found in a printed magazine.
Other edits in Canva include frames, collages, or animated stickers. The possibilities are endless. Making a few creative adjustments to a stock photo can make it truly unique and specific to your brand.
Mix in Your Own Photos
Finally, one of the best ways to use stock photos in your business is to mix your own photos into your online spaces. Personal images do well on social media and allow you to showcase your business’s uniqueness.
Photos of your performing a ritual or leading a coaching session are more powerful than using a stock photo. However, when you use both original and stock photography to supplement your website and social media feed, you give your potential clients a richer experience.
Where Can You Use Stock Photos?
Here are some ideas for where and how to use stock photos in your business.
- Instagram Feed, Stories, and Reels
- Facebook Feed and Stories
- Facebook & Instagram Ads
- Pinterest Images
- As background photos on your website
- In freebies and lead magnets for your clients
- Email newsletters
- Business cards
- Fliers and other handouts
- And more!
We offer extended licenses for book publishing, oracle cards, and other products you plan to print and sell if you have a large project in mind.
Are you interested in more of what we offer here at Inspired Stock Shop? Join us by becoming a member today!
You’ll receive instant access to our library with thousands of spiritually aligned photos, as well as exclusive templates for your social media accounts and digital offerings.